You Probably Need a Robot Agency Design Landing Page - Case Study

Objective

To create a compelling landing page for an AI Agency, focused on effectively communicating the benefits of AI and automation to potential clients and driving conversions.

My Role

As the product designer of Latecheckout studio during design phase, my responsibilities mostly to brainstormed with the team to define the core message and visual identity that would highlight the YPNAR as the expertise in AI and automation.

Tools:

Figma

Role:

Product Designer

Team:

2 Product Designers, 1 Project Manager (copywriter), 1 Illustrator, 1 Engineer

Timeline:

2 Weeks (80 Hours)

Project Brief

Background

You Probably Need a Robot is partnering with AI company’s to create this Agency project: the You Probably Need a Robot Agency. An AI consultancy run by LC that outsources work to one of the AI Company’s

Goals

  • Educate users on basics of the service, then generate conversions via email submission.

  • Be the Sales and marketing channel for AI expert consultants & service providers.

Ideation and Conceptualization

The step of coming up with ideas and forming concepts is really important in making sure our design turns out well. We start by brainstorming to get a lot of different ideas. We link together thoughts about what the AI agency does, what it aims for, and the feelings we want people to have when they visit the page.

uxflow-jjo

Some skecth ideas for the illustration asset of YPNaR mascot and content. Illustrated by Fikrun and Bayo (LC designers)

sketch-03

Brainstorming for Design Hero section copyright by Latecheckout studio

Design Iterations

Collaborated closely with fellow designers and an illustrator to enhance the visual elements and maintain a consistent design style. Utilized the suggestions from the copywriter to craft engaging headlines and persuasive text. Conducted frequent design reviews with the team, actively seeking input and making improvements during the wireframing and other phases, benefiting from diverse perspectives to refine the overall design.

sketch-03

Wireframing for Design Landingpage. Copyright by Latecheckout studio

sketch-03

HiFi Design Landingpage. Copyright by Latecheckout studio

REFLECTION

The collaborative effort resulted in a transformative landing page that effectively communicated the Agency's value proposition.
Effective communication and collaboration among team members are crucial for creating a landing page that not only meets stakeholder expectations but also aligns with market needs.

The success of the project underscored the importance of cross-functional collaboration and the pivotal role of designers in aligning design decisions with the overarching brand strategy. Regular feedback loops and iterative design processes contribute to the success of the project.

We need to keep an eye on how the landing page is doing and make it better if we need to. The world of AI and automation is always changing, so we have to stay on top of things to keep the landing page working well.

plant-grow

‍Next Steps.

This fantastic landing page project for the YPNaR Agency has faced its fair share of challenges, but guess what? It's officially live and out there for the world to explore! I'm super excited to witness how it unfolds in the coming year. Go ahead, check it out! 🤖🚀

You Probably Need a Robot Agency Design Landing Page - Case Study

Objective

To create a compelling landing page for an AI Agency, focused on effectively communicating the benefits of AI and automation to potential clients and driving conversions.

My Role

As the product designer of Latecheckout studio during design phase, my responsibilities mostly to brainstormed with the team to define the core message and visual identity that would highlight the YPNAR as the expertise in AI and automation.

Tools:

Figma

Role:

Product Designer

Team:

2 Product Designers, 1 Project Manager (copywriter), 1 Illustrator, 1 Engineer

Timeline:

2 Weeks (80 Hours)

Project Brief

Background

You Probably Need a Robot is partnering with AI company’s to create this Agency project: the You Probably Need a Robot Agency. An AI consultancy run by LC that outsources work to one of the AI Company’s

Goals

  • Educate users on basics of the service, then generate conversions via email submission.

  • Be the Sales and marketing channel for AI expert consultants & service providers.

Ideation and Conceptualization

The step of coming up with ideas and forming concepts is really important in making sure our design turns out well. We start by brainstorming to get a lot of different ideas. We link together thoughts about what the AI agency does, what it aims for, and the feelings we want people to have when they visit the page.

uxflow-jjo

Some skecth ideas for the illustration asset of YPNaR mascot and content. Illustrated by Fikrun and Bayo (LC designers)

sketch-03

Brainstorming for Design Hero section copyright by Latecheckout studio

Design Iterations

Collaborated closely with fellow designers and an illustrator to enhance the visual elements and maintain a consistent design style. Utilized the suggestions from the copywriter to craft engaging headlines and persuasive text. Conducted frequent design reviews with the team, actively seeking input and making improvements during the wireframing and other phases, benefiting from diverse perspectives to refine the overall design.

sketch-03

Wireframing for Design Landingpage. Copyright by Latecheckout studio

sketch-03

HiFi Design Landingpage. Copyright by Latecheckout studio

REFLECTION

The collaborative effort resulted in a transformative landing page that effectively communicated the Agency's value proposition.
Effective communication and collaboration among team members are crucial for creating a landing page that not only meets stakeholder expectations but also aligns with market needs.

The success of the project underscored the importance of cross-functional collaboration and the pivotal role of designers in aligning design decisions with the overarching brand strategy. Regular feedback loops and iterative design processes contribute to the success of the project.

We need to keep an eye on how the landing page is doing and make it better if we need to. The world of AI and automation is always changing, so we have to stay on top of things to keep the landing page working well.

plant-grow

‍Next Steps.

This fantastic landing page project for the YPNaR Agency has faced its fair share of challenges, but guess what? It's officially live and out there for the world to explore! I'm super excited to witness how it unfolds in the coming year. Go ahead, check it out! 🤖🚀

You Probably Need a Robot Agency Design Landing Page - Case Study

Objective

To create a compelling landing page for an AI Agency, focused on effectively communicating the benefits of AI and automation to potential clients and driving conversions.

My Role

As the product designer of Latecheckout studio during design phase, my responsibilities mostly to brainstormed with the team to define the core message and visual identity that would highlight the YPNAR as the expertise in AI and automation.

Tools:

Figma

Role:

Product Designer

Team:

2 Product Designers, 1 Project Manager (copywriter), 1 Illustrator, 1 Engineer

Timeline:

2 Weeks (80 Hours)

Project Brief

Background

You Probably Need a Robot is partnering with AI company’s to create this Agency project: the You Probably Need a Robot Agency. An AI consultancy run by LC that outsources work to one of the AI Company’s

Goals

  • Educate users on basics of the service, then generate conversions via email submission.

  • Be the Sales and marketing channel for AI expert consultants & service providers.

Ideation and Conceptualization

The step of coming up with ideas and forming concepts is really important in making sure our design turns out well. We start by brainstorming to get a lot of different ideas. We link together thoughts about what the AI agency does, what it aims for, and the feelings we want people to have when they visit the page.

uxflow-jjo

Some skecth ideas for the illustration asset of YPNaR mascot and content. Illustrated by Fikrun and Bayo (LC designers)

sketch-03

Brainstorming for Design Hero section copyright by Latecheckout studio

Design Iterations

Collaborated closely with fellow designers and an illustrator to enhance the visual elements and maintain a consistent design style. Utilized the suggestions from the copywriter to craft engaging headlines and persuasive text. Conducted frequent design reviews with the team, actively seeking input and making improvements during the wireframing and other phases, benefiting from diverse perspectives to refine the overall design.

sketch-03

Wireframing for Design Landingpage. Copyright by Latecheckout studio

sketch-03

HiFi Design Landingpage. Copyright by Latecheckout studio

REFLECTION

The collaborative effort resulted in a transformative landing page that effectively communicated the Agency's value proposition.
Effective communication and collaboration among team members are crucial for creating a landing page that not only meets stakeholder expectations but also aligns with market needs.

The success of the project underscored the importance of cross-functional collaboration and the pivotal role of designers in aligning design decisions with the overarching brand strategy. Regular feedback loops and iterative design processes contribute to the success of the project.

We need to keep an eye on how the landing page is doing and make it better if we need to. The world of AI and automation is always changing, so we have to stay on top of things to keep the landing page working well.

plant-grow

‍Next Steps.

This fantastic landing page project for the YPNaR Agency has faced its fair share of challenges, but guess what? It's officially live and out there for the world to explore! I'm super excited to witness how it unfolds in the coming year. Go ahead, check it out! 🤖🚀

You Probably Need a Robot Agency Design Landing Page - Case Study

Objective

To create a compelling landing page for an AI Agency, focused on effectively communicating the benefits of AI and automation to potential clients and driving conversions.

My Role

As the product designer of Latecheckout studio during design phase, my responsibilities mostly to brainstormed with the team to define the core message and visual identity that would highlight the YPNAR as the expertise in AI and automation.

Tools:

Figma

Role:

Product Designer

Team:

2 Product Designers, 1 Project Manager (copywriter), 1 Illustrator, 1 Engineer

Timeline:

2 Weeks (80 Hours)

Project Brief

Background

You Probably Need a Robot is partnering with AI company’s to create this Agency project: the You Probably Need a Robot Agency. An AI consultancy run by LC that outsources work to one of the AI Company’s

Goals

  • Educate users on basics of the service, then generate conversions via email submission.

  • Be the Sales and marketing channel for AI expert consultants & service providers.

Ideation and Conceptualization

The step of coming up with ideas and forming concepts is really important in making sure our design turns out well. We start by brainstorming to get a lot of different ideas. We link together thoughts about what the AI agency does, what it aims for, and the feelings we want people to have when they visit the page.

uxflow-jjo

Some skecth ideas for the illustration asset of YPNaR mascot and content. Illustrated by Fikrun and Bayo (LC designers)

sketch-03

Brainstorming for Design Hero section copyright by Latecheckout studio

Design Iterations

Collaborated closely with fellow designers and an illustrator to enhance the visual elements and maintain a consistent design style. Utilized the suggestions from the copywriter to craft engaging headlines and persuasive text. Conducted frequent design reviews with the team, actively seeking input and making improvements during the wireframing and other phases, benefiting from diverse perspectives to refine the overall design.

sketch-03

Wireframing for Design Landingpage. Copyright by Latecheckout studio

sketch-03

HiFi Design Landingpage. Copyright by Latecheckout studio

REFLECTION

The collaborative effort resulted in a transformative landing page that effectively communicated the Agency's value proposition.
Effective communication and collaboration among team members are crucial for creating a landing page that not only meets stakeholder expectations but also aligns with market needs.

The success of the project underscored the importance of cross-functional collaboration and the pivotal role of designers in aligning design decisions with the overarching brand strategy. Regular feedback loops and iterative design processes contribute to the success of the project.

We need to keep an eye on how the landing page is doing and make it better if we need to. The world of AI and automation is always changing, so we have to stay on top of things to keep the landing page working well.

plant-grow

‍Next Steps.

This fantastic landing page project for the YPNaR Agency has faced its fair share of challenges, but guess what? It's officially live and out there for the world to explore! I'm super excited to witness how it unfolds in the coming year. Go ahead, check it out! 🤖🚀

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