![](https://framerusercontent.com/images/MvOo59LShEMfdtRWYjn37lV1Rpk.png)
![](https://framerusercontent.com/images/MvOo59LShEMfdtRWYjn37lV1Rpk.png)
![](https://framerusercontent.com/images/MvOo59LShEMfdtRWYjn37lV1Rpk.png)
![](https://framerusercontent.com/images/MvOo59LShEMfdtRWYjn37lV1Rpk.png)
Landing page for NFT Drop Raffle ATLANTIC RECORDS BENELUX
Objective
The primary objective was to design a landing page that captivates users, communicates the essence of the celebration, and encourages participation in the NFT drop raffle. The emphasis was on integrating 3D visuals to create an immersive and interactive environment.
My Role
As the product designer of Latecheckout studio during the design phase, my responsibilities mostly to:
Created wireframes to outline the structure and flow of the landing page.
Collaborated with the 3D artists to conceptualize the design elements, create a model that would bring the NFTs to life.
Tools:
Figma, Blender, After Effects
Role:
Product Designer, 3D Modeling
Team:
1 Product Designers, 1 Project Manager,
3D artist, 2 Engineers
Timeline:
2 Months (4 Sprints)
Project Brief
Background
Atlantic Benelux is a new hip hop label looking to position itself as a forward-thinking community of artists, fans and tastemakers. Beginning with one NFT drop, we are building a roadmap to position Atlantic Benelux to credibly and successfully drop NFTs and build community this year and beyond.
Goals
Educate users on basics of the services of NFT raffle that aligns with the label's forward-thinking ethos in the hip-hop industry.
Execute a successful launch of the first NFT drop, generating excitement and engagement within the target audience.
![](https://framerusercontent.com/images/T2yAEckV1VgGymj4sBNhsieZuJQ.png)
![](https://framerusercontent.com/images/CIiqBOoRLFcIfmjDu6UjchVA.gif)
Ideation and Conceptualization
The Concept
Benelux super fans, started with their favorite artists in the basement.
We want to bring hip-hop culture to life and celebrate where music culture is born with the basement.
The basement is a 20 second revolving Audio Visual 3D experience that zooms in on an underground basement party.
At the center of the party is your NFT! As we revolve around the party and zoom in we get closer to the NFT, eventually taking up the entire screen. The party fades away and now the user learns that this is an NFT project for Atlantic Records Benelux’s anniversary and does the Spotify login sequence to enter the raffle.
We want to generate hype by making this website worthy of sharing, breaking out of the traditional mold to create a unique experience for your brand and fans.
![](https://framerusercontent.com/images/l0PegclhlVkx4HyvflNogLido24.png)
Sketching and Planning
With the idea of NFTs in mind, we started sketching wireframes to outline the landing page's structure. These initial designs became the groundwork for the user journey and the experience we aimed to create.
![uxflow-jjo](https://framerusercontent.com/images/7R0vPTrC2MY5P2qkW3G4jOjEg9w.png)
Rough 3D concept Illustrated by Ideatorx. Copyright Latecheckout studio
![uxflow-jjo](https://framerusercontent.com/images/4JaoKTVVPZOgoUoaeWVZNU8GtY.png)
Users claim the token flow and lofi wire for the NFT Drop
Continuous Refinement
Collaboration was crucial as the team reviewed the wireframes. Feedback flowed, and I adjusted the designs iteratively. The challenge was to make NFTs, a new concept for many, visually appealing and accessible. Experimenting with 3D models, animations, and colors, we sculpted a digital canvas that resonated with Brand Music's identity.
![uxflow-jjo](https://framerusercontent.com/images/BXNwv2vCOP1QpjJGqv1tbbQE4M.png)
The Landingpage for AB NFT Drop Raffle. Copyright by Latecheckout studio
![welcome to hidden garden](https://framerusercontent.com/images/T2yAEckV1VgGymj4sBNhsieZuJQ.png)
REFLECTION
The landing page wasn't merely a showcase; it was a canvas that illustrated the power of design in translating complex concepts into a captivating user experience. It became a digital tapestry where the threads of innovation,
it became evident that the success wasn't just in the pixels and code but in the connection forged between the brand and its community. The landing page was not just a means to an end; it became a bridge that connected individuals, sparking conversations, and fostering a sense of belonging.
As the team reflected on the journey, it was clear that this unveiling was not just about the celebration of a milestone; it was a celebration of adaptability, innovation, and the ability to turn challenges into opportunities. It was a reminder that in the dynamic landscape of digital experiences, the journey is as significant as the destination.
Landing page for NFT Drop Raffle ATLANTIC RECORDS BENELUX
Objective
The primary objective was to design a landing page that captivates users, communicates the essence of the celebration, and encourages participation in the NFT drop raffle. The emphasis was on integrating 3D visuals to create an immersive and interactive environment.
My Role
As the product designer of Latecheckout studio during the design phase, my responsibilities mostly to:
Created wireframes to outline the structure and flow of the landing page.
Collaborated with the 3D artists to conceptualize the design elements, create a model that would bring the NFTs to life.
Tools:
Figma, Blender, After Effects
Role:
Product Designer, 3D Modeling
Team:
1 Product Designers, 1 Project Manager,
3D artist, 2 Engineers
Timeline:
2 Months (4 Sprints)
Project Brief
Background
Atlantic Benelux is a new hip hop label looking to position itself as a forward-thinking community of artists, fans and tastemakers. Beginning with one NFT drop, we are building a roadmap to position Atlantic Benelux to credibly and successfully drop NFTs and build community this year and beyond.
Goals
Educate users on basics of the services of NFT raffle that aligns with the label's forward-thinking ethos in the hip-hop industry.
Execute a successful launch of the first NFT drop, generating excitement and engagement within the target audience.
![](https://framerusercontent.com/images/T2yAEckV1VgGymj4sBNhsieZuJQ.png)
![](https://framerusercontent.com/images/CIiqBOoRLFcIfmjDu6UjchVA.gif)
Ideation and Conceptualization
The Concept
Benelux super fans, started with their favorite artists in the basement.
We want to bring hip-hop culture to life and celebrate where music culture is born with the basement.
The basement is a 20 second revolving Audio Visual 3D experience that zooms in on an underground basement party.
At the center of the party is your NFT! As we revolve around the party and zoom in we get closer to the NFT, eventually taking up the entire screen. The party fades away and now the user learns that this is an NFT project for Atlantic Records Benelux’s anniversary and does the Spotify login sequence to enter the raffle.
We want to generate hype by making this website worthy of sharing, breaking out of the traditional mold to create a unique experience for your brand and fans.
![](https://framerusercontent.com/images/l0PegclhlVkx4HyvflNogLido24.png)
Sketching and Planning
With the idea of NFTs in mind, we started sketching wireframes to outline the landing page's structure. These initial designs became the groundwork for the user journey and the experience we aimed to create.
![uxflow-jjo](https://framerusercontent.com/images/7R0vPTrC2MY5P2qkW3G4jOjEg9w.png)
Rough 3D concept Illustrated by Ideatorx. Copyright Latecheckout studio
![uxflow-jjo](https://framerusercontent.com/images/4JaoKTVVPZOgoUoaeWVZNU8GtY.png)
Users claim the token flow and lofi wire for the NFT Drop
Continuous Refinement
Collaboration was crucial as the team reviewed the wireframes. Feedback flowed, and I adjusted the designs iteratively. The challenge was to make NFTs, a new concept for many, visually appealing and accessible. Experimenting with 3D models, animations, and colors, we sculpted a digital canvas that resonated with Brand Music's identity.
![uxflow-jjo](https://framerusercontent.com/images/BXNwv2vCOP1QpjJGqv1tbbQE4M.png)
The Landingpage for AB NFT Drop Raffle. Copyright by Latecheckout studio
![welcome to hidden garden](https://framerusercontent.com/images/T2yAEckV1VgGymj4sBNhsieZuJQ.png)
REFLECTION
The landing page wasn't merely a showcase; it was a canvas that illustrated the power of design in translating complex concepts into a captivating user experience. It became a digital tapestry where the threads of innovation,
it became evident that the success wasn't just in the pixels and code but in the connection forged between the brand and its community. The landing page was not just a means to an end; it became a bridge that connected individuals, sparking conversations, and fostering a sense of belonging.
As the team reflected on the journey, it was clear that this unveiling was not just about the celebration of a milestone; it was a celebration of adaptability, innovation, and the ability to turn challenges into opportunities. It was a reminder that in the dynamic landscape of digital experiences, the journey is as significant as the destination.
Landing page for NFT Drop Raffle ATLANTIC RECORDS BENELUX
Objective
The primary objective was to design a landing page that captivates users, communicates the essence of the celebration, and encourages participation in the NFT drop raffle. The emphasis was on integrating 3D visuals to create an immersive and interactive environment.
My Role
As the product designer of Latecheckout studio during the design phase, my responsibilities mostly to:
Created wireframes to outline the structure and flow of the landing page.
Collaborated with the 3D artists to conceptualize the design elements, create a model that would bring the NFTs to life.
Tools:
Figma, Blender, After Effects
Role:
Product Designer, 3D Modeling
Team:
1 Product Designers, 1 Project Manager,
3D artist, 2 Engineers
Timeline:
2 Months (4 Sprints)
Project Brief
Background
Atlantic Benelux is a new hip hop label looking to position itself as a forward-thinking community of artists, fans and tastemakers. Beginning with one NFT drop, we are building a roadmap to position Atlantic Benelux to credibly and successfully drop NFTs and build community this year and beyond.
Goals
Educate users on basics of the services of NFT raffle that aligns with the label's forward-thinking ethos in the hip-hop industry.
Execute a successful launch of the first NFT drop, generating excitement and engagement within the target audience.
![](https://framerusercontent.com/images/T2yAEckV1VgGymj4sBNhsieZuJQ.png)
![](https://framerusercontent.com/images/CIiqBOoRLFcIfmjDu6UjchVA.gif)
Ideation and Conceptualization
The Concept
Benelux super fans, started with their favorite artists in the basement.
We want to bring hip-hop culture to life and celebrate where music culture is born with the basement.
The basement is a 20 second revolving Audio Visual 3D experience that zooms in on an underground basement party.
At the center of the party is your NFT! As we revolve around the party and zoom in we get closer to the NFT, eventually taking up the entire screen. The party fades away and now the user learns that this is an NFT project for Atlantic Records Benelux’s anniversary and does the Spotify login sequence to enter the raffle.
We want to generate hype by making this website worthy of sharing, breaking out of the traditional mold to create a unique experience for your brand and fans.
![](https://framerusercontent.com/images/l0PegclhlVkx4HyvflNogLido24.png)
Sketching and Planning
With the idea of NFTs in mind, we started sketching wireframes to outline the landing page's structure. These initial designs became the groundwork for the user journey and the experience we aimed to create.
![uxflow-jjo](https://framerusercontent.com/images/7R0vPTrC2MY5P2qkW3G4jOjEg9w.png)
Rough 3D concept Illustrated by Ideatorx. Copyright Latecheckout studio
![uxflow-jjo](https://framerusercontent.com/images/4JaoKTVVPZOgoUoaeWVZNU8GtY.png)
Users claim the token flow and lofi wire for the NFT Drop
Continuous Refinement
Collaboration was crucial as the team reviewed the wireframes. Feedback flowed, and I adjusted the designs iteratively. The challenge was to make NFTs, a new concept for many, visually appealing and accessible. Experimenting with 3D models, animations, and colors, we sculpted a digital canvas that resonated with Brand Music's identity.
![uxflow-jjo](https://framerusercontent.com/images/BXNwv2vCOP1QpjJGqv1tbbQE4M.png)
The Landingpage for AB NFT Drop Raffle. Copyright by Latecheckout studio
![welcome to hidden garden](https://framerusercontent.com/images/T2yAEckV1VgGymj4sBNhsieZuJQ.png)
REFLECTION
The landing page wasn't merely a showcase; it was a canvas that illustrated the power of design in translating complex concepts into a captivating user experience. It became a digital tapestry where the threads of innovation,
it became evident that the success wasn't just in the pixels and code but in the connection forged between the brand and its community. The landing page was not just a means to an end; it became a bridge that connected individuals, sparking conversations, and fostering a sense of belonging.
As the team reflected on the journey, it was clear that this unveiling was not just about the celebration of a milestone; it was a celebration of adaptability, innovation, and the ability to turn challenges into opportunities. It was a reminder that in the dynamic landscape of digital experiences, the journey is as significant as the destination.
Landing page for NFT Drop Raffle ATLANTIC RECORDS BENELUX
Objective
The primary objective was to design a landing page that captivates users, communicates the essence of the celebration, and encourages participation in the NFT drop raffle. The emphasis was on integrating 3D visuals to create an immersive and interactive environment.
My Role
As the product designer of Latecheckout studio during the design phase, my responsibilities mostly to:
Created wireframes to outline the structure and flow of the landing page.
Collaborated with the 3D artists to conceptualize the design elements, create a model that would bring the NFTs to life.
Tools:
Figma, Blender, After Effects
Role:
Product Designer, 3D Modeling
Team:
1 Product Designers, 1 Project Manager,
3D artist, 2 Engineers
Timeline:
2 Months (4 Sprints)
Project Brief
Background
Atlantic Benelux is a new hip hop label looking to position itself as a forward-thinking community of artists, fans and tastemakers. Beginning with one NFT drop, we are building a roadmap to position Atlantic Benelux to credibly and successfully drop NFTs and build community this year and beyond.
Goals
Educate users on basics of the services of NFT raffle that aligns with the label's forward-thinking ethos in the hip-hop industry.
Execute a successful launch of the first NFT drop, generating excitement and engagement within the target audience.
![](https://framerusercontent.com/images/T2yAEckV1VgGymj4sBNhsieZuJQ.png)
![](https://framerusercontent.com/images/CIiqBOoRLFcIfmjDu6UjchVA.gif)
Ideation and Conceptualization
The Concept
Benelux super fans, started with their favorite artists in the basement.
We want to bring hip-hop culture to life and celebrate where music culture is born with the basement.
The basement is a 20 second revolving Audio Visual 3D experience that zooms in on an underground basement party.
At the center of the party is your NFT! As we revolve around the party and zoom in we get closer to the NFT, eventually taking up the entire screen. The party fades away and now the user learns that this is an NFT project for Atlantic Records Benelux’s anniversary and does the Spotify login sequence to enter the raffle.
We want to generate hype by making this website worthy of sharing, breaking out of the traditional mold to create a unique experience for your brand and fans.
![](https://framerusercontent.com/images/l0PegclhlVkx4HyvflNogLido24.png)
Sketching and Planning
With the idea of NFTs in mind, we started sketching wireframes to outline the landing page's structure. These initial designs became the groundwork for the user journey and the experience we aimed to create.
![uxflow-jjo](https://framerusercontent.com/images/7R0vPTrC2MY5P2qkW3G4jOjEg9w.png)
Rough 3D concept Illustrated by Ideatorx. Copyright Latecheckout studio
![uxflow-jjo](https://framerusercontent.com/images/4JaoKTVVPZOgoUoaeWVZNU8GtY.png)
Users claim the token flow and lofi wire for the NFT Drop
Continuous Refinement
Collaboration was crucial as the team reviewed the wireframes. Feedback flowed, and I adjusted the designs iteratively. The challenge was to make NFTs, a new concept for many, visually appealing and accessible. Experimenting with 3D models, animations, and colors, we sculpted a digital canvas that resonated with Brand Music's identity.
![uxflow-jjo](https://framerusercontent.com/images/BXNwv2vCOP1QpjJGqv1tbbQE4M.png)
The Landingpage for AB NFT Drop Raffle. Copyright by Latecheckout studio
![welcome to hidden garden](https://framerusercontent.com/images/T2yAEckV1VgGymj4sBNhsieZuJQ.png)
REFLECTION
The landing page wasn't merely a showcase; it was a canvas that illustrated the power of design in translating complex concepts into a captivating user experience. It became a digital tapestry where the threads of innovation,
it became evident that the success wasn't just in the pixels and code but in the connection forged between the brand and its community. The landing page was not just a means to an end; it became a bridge that connected individuals, sparking conversations, and fostering a sense of belonging.
As the team reflected on the journey, it was clear that this unveiling was not just about the celebration of a milestone; it was a celebration of adaptability, innovation, and the ability to turn challenges into opportunities. It was a reminder that in the dynamic landscape of digital experiences, the journey is as significant as the destination.
![](https://framerusercontent.com/images/MvOo59LShEMfdtRWYjn37lV1Rpk.png)